plantagenet:

thedailywhat:

Life’s Little Victory of the Day: Sainsbury’s announced today that it was bowing to social network pressure, and renaming its tiger bread “giraffe bread” per Lily Robinson’s suggestion.

The three-year-old wrote the supermarket chain last year to ask why tiger bread is called tiger bread, suggesting it be renamed “giraffe bread” to better match its appearance.

Customer service manager Chris King wrote Lily back to explain that the bread was named by a baker long ago who “thought it looked stripey like a tiger.” However, King sided with Lily, calling her renaming idea “brilliant.”

After thousands of social network users hopped aboard the Giraffe Bread Express, the company caved and decided to move forward with the name change.

“In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” said Sainsbury’s in a statement.

Congrats everybody. We did it.

[bbc / thanks sam!]